Charting your route
to business success, together
Enabling your portfolio
companies or business partnerships
traverse to the next level
Effective interventions for
your leadership team
Give your brain a hand
in our workshops
India Entry Advisory
 Product Entry
  Market Strategy
Market Strategy
Our approach to developing the appropriate business strategy involves putting in place the strategic management process that will ensure your product has the right backing, the right positioning and the right promotion to provide long-term success.
At Second Avenue we develop the marketing plan with the sole objective of ensuring that your product is targeted at the appropriate market segment, is suitably packaged and available at the right price point.
We accomplish this by undertaking an in-depth analysis of the client and the competition, devising positioning and pricing strategies with incisive market segmentation exercise in addition to appropriate point-of-sale and related promotional activity.
Tower of Hanoi, France
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